LA's #1 Hip Hop + R&B Magazine
LA's #1 Hip Hop + R&B Magazine
LA Underground Originator Kent Jamz Shares New Single
The frontman of OverDoz., the influential South Central-bred collective that helped shape LA’s underground scene during the SoundCloud era, Kent Jamz slides through with “renegade”, which is the latest drop from his upcoming EP releasing this fall
Nena’s Organics Is Healing the Community, One Plant-Based Product at a Time
Rooted in truth and guided by faith Malvena Walker’s Nena’s Organics gives back to the community the health and healing it needs. Launching her plant-based product line in her 50s, Nena’s journey wasn’t driven only by ambition. It was born from a personal search for healing. And a desire to share what she discovered with others.
Dough the Freshkid Trades Verses with Respected South LA Rappers On “Where Yo Grandma Stay?”
Respected South LA native, Dough the Freshkid teams up with fellow Los Angeles veterans for another cinematic release.
NURD Is Rewriting the Rules of R&B with GODSPEED: Act I (Interview)
NURD’s new EP, GODSPEED: Act I, isn’t just a project—it’s a full-on experience. With cinematic storytelling, raw vulnerability, and a hauntingly honest sound, the rising South Central artist invites listeners deep into her world. In this exclusive interview, NURD opens up about mental health, artistic rebirth, and what it took to shed her old skin. Tap in to meet the voice behind one of the boldest R&B releases of the year.
Kendrick Lamar’s “GNX” Inspires to Excellence
Ab-Soul Releases Trailer For Upcoming "Herbert" Album!
Kxng Ko Now Understands His Music Can Change The World
Kxng Ko's lyrical and psychological approach to creating music is highly elevated and unconventional
Dtrue Provides Hope In A Lost World
Dtrue's desire to leave the world a better place hasn’t gone unnoticed, as evidenced by his 100,000+ monthly listeners and 1.5 million TikTok followers
HYPE FILES - The Peter $un Interview
Fresh off the release of his new EP, "Phone Calls Gimme Anxiety", we got a chance to chop it up with Peter $un about art as an escape, the healing power of music & much more
Adonis Faison Takes His Talents to LA on “The Red Eye”
As a recent Los Angeles transplant, Adonis Faison is a rapper/singer, songwriter and producer who blends catchy melodies with a metaphorical rap style
Summer Soundtrack to L.A. Innovator Bino Rideaux's "SORRY 4 THA WAIT II"
An essential voice from L.A., Bino Rideaux has not-so-quietly shaped the next era of West Coast Hip Hop. "Sorry 4 Tha Wait II" comes as a solid Summer '22 soundtrack
AFRICON 2022 Brings Culture, Education, Music, & More To Los Angeles In May
Africa Day 2022 promises to be bigger than ever, and everyone's invited to the life changing AFRICON 2022 event in LA
Buddy Steps Out With New Album, "Superghetto"
Buddy has enjoyed a successful 2021, now he returns to blow up even more with the release of new album, "Superghetto"
Dough The FreshKid Gifts The Culture An Act Of Love - “KEYS: Keep Evolving Yourself”
Project Pit’s Open Mic Night Sparks Minds in LA
HYPE ON SPOTIFY.
Get first dibs on the next new hits with our “Called It First” playlist ⚡️