LA's #1 Hip Hop + R&B Magazine
LA's #1 Hip Hop + R&B Magazine
D Smoke Shouts Out Mexico In "El Rey" Video
September 16th marked Mexico’s Independence and D Smoke’s “El Rey” was his tribute
Future Takes It To Paris in "I'm Dat N****" Music Video
Taking it to France in a Leff-directed visual, Future is shining brighter than ever
Curren$y Keeps It Classic On “The 8 Ball Jacket” Mixtape
Featuring 8 tracks, Curren$y keeps it cool and lyrical over some classic instrumentals
Kem & Rick Ross Are "Right On Time" with New Single
Directed by @PlaidWayne, Kem and Rick Ross show great “Kemistry” here as they deliver another smooth single
DRAM Gives Us "A Real A** Medley" (Live Performance)
For a few minutes, DRAM performed a couple of his hits with signature flair, like "Cha Cha", "Broccoli" and "Caretaker" featuring SZA
7 Questions with Natnikole
Gaining her holding in the industry through consistency and hard work, Natnikole has built a respectable name for herself
King Zaae Throws One for The Culture with "Love Like Winter" Concert
Seattle-based singer/songwriter, King Zaae has planned a night to remember with his "Love Like Winter" concert
Christian Vior Inks Partnership with 99.7 DA HEAT MIAMI
Recording Artist/Multi-Platform Entrepreneur Christian Vior reflects the new age Generation Z hustler on every level
Prince Levels Is A Special Talent
Prince Levels from Georgia is an a certain caliber of creative the exudes in every song he makes. One example is his latest effort "Twin Time"
DJ Drewski & AceMula Drop New Jersey Drill Single "Keep It Moving"
New Jersey native and Hot 97's very own, DJ Drewski and AceMula team up for a Hype new single: "Keep It Moving"
Dtrue Provides Hope In A Lost World
Dtrue's desire to leave the world a better place hasn’t gone unnoticed, as evidenced by his 100,000+ monthly listeners and 1.5 million TikTok followers
DaeShawn Forrest Learns Life’s Never Too Tough To Give Up On "Transparent 2" (Album Review)
In keeping his vow to remain transparent with his audience, DaeShawn comes through with a thoughtful new project, “Transparent 2”
VON TAE Drops By for An Exclusive Interview & Premiere of "On God" Acoustic Live Performance
It was our pleasure to catch up with the budding singer/songwriter and rapper for another dope interview
Rico Nasty Channels Rage Into Calm on Blue Water Road Trip Tour
Rico Nasty amped the crowd on the LA stop of Kehlani's Blue Water Road Trip Tour. View exclusive flicks from the show here
IAMRe$t Understands The Value Of Making Time Count
IAMRe$t’s music provides a higher energy level, relentless passion, and aspirational meaning for young dream chasers worldwide
HYPE ON SPOTIFY.
Get first dibs on the next new hits with our “Called It First” playlist ⚡️