JID Drops Thought-Provoking "Money" Video
Directed by Chad Tennies and Mac Grant, JID reflects on coming up poor, with money being that thing he needed to get out of the struggle
Fabolous & Dave East Trade Bars on "Bach to Bach"
Over a beat inspired by the classic “You Can’t Stop The Reign” by Shaq and The Notorious B.I.G., Fabolous and Dave East trade bars while cruising through the streets in Maybach
GloRilla & Cardi B's “Tomorrow 2” Is Undefeated
With a video directed by Diesel Films, Glorilla teams up with Cardi for a fiery remix to a track that was released in July as a part of Glo’s “Gangsta Art” project
D Smoke Shouts Out Mexico In "El Rey" Video
September 16th marked Mexico’s Independence and D Smoke’s “El Rey” was his tribute
White Dave Releases New Single “No Tip Toe”
A fire, bold, and lyrical extended play, Dave has effortlessly put out timeless music
Lola Brooke Samples SWV with "On My Mind"
Sensual and a major vibe, "On My Mind" is brought to life with a cinematic visual that cements Lola Brooke's knack for grabbing attention with her irresistible demeanor and lethal lyrical cadence
DaeShawn Forrest Unpacks Newfound Appreciation For Life On "Once More"
A perfect blend of Hip-Hop and R&B vibes for the summer, "Once More" showcases DaeShawn Forrest as an artist who is finally seeing the light at the end of the tunnel after being in a dark space for so long
Thelonious Gives Us The Vibes On "Silvertone Summers II"
Canadian rapper Thelonious pays respect to the 90s Boom-Bap era through storytelling and slick wordplay, over Jazz tinged production on "Silvertone Summers II"
What Readers Are Saying
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"BEING A LONG TIME AVID READER OF HYPE OFF LIFE, IT HAS ALWAYS BEEN MY DOORWAY TO WHO’S NEXT ON WEST COAST ARTIST. "
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"I SIMPLY LOVE THAT THERE'S A WOMAN OWNED MAGAZINE FOR THE CULTURE. I FIND THAT EMPOWERING!"
- Tago Jones
