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Smino Makes A Connection With J. Cole On "90 Proof"!
Hip Hop, Simply the Best, Videos Wade Haye 11/3/22 Hip Hop, Simply the Best, Videos Wade Haye 11/3/22

Smino Makes A Connection With J. Cole On "90 Proof"!

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Dreamville - Down Bad (Official Video)
Hip Hop, Videos Hype Off Life staff 10/25/19 Hip Hop, Videos Hype Off Life staff 10/25/19

Dreamville - Down Bad (Official Video)

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YBN Cordae - "Old N*ggas" (J. Cole "1985" Response)
Hip Hop, Music, Videos Keisha M. Tarver 5/16/18 Hip Hop, Music, Videos Keisha M. Tarver 5/16/18

YBN Cordae - "Old N*ggas" (J. Cole "1985" Response)

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About H:L

Hype Off Life is a culture-driven media brand rooted in the rhythm, richness, and reinvention of Hip Hop + R&B. Based in Los Angeles, we highlight the artists, entrepreneurs, and tastemakers shaping sound and setting trends—from emerging voices to seasoned icons.

Fueled by a deep love for the culture, H:L was created to fill the gap in music media—one that often overlooks the creative genius behind the art. We created a platform that documents, celebrates, and elevates real stories with real substance.

Through exclusive interviews, curated features, and cinematic storytelling, our mission is simple: Honor the past. Amplify the present. Build the future of Hip Hop + R&B.

© Hype Off Life, LLC 2025

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