Rashad Brings Heat & Heart from Carson
Self-made and self-produced, Rashad is proving that staying true to yourself still matters in Hip Hop
There’s a difference between riding the wave and creating your own — Rashad prefers the latter. The Carson, CA-based emcee, producer, and all-around sonic architect is doing more than making music. He’s building a legacy rooted in authenticity, creativity, and Westside pride. And with his latest single, Cali’s Own, Rashad proves he’s not here to mimic the greats—he’s here to become one.
From the first few seconds of Cali’s Own, you feel it: the bounce, the grit, and the unmistakable California sound that lives in every bar. But don’t get it twisted—this isn’t just another West Coast tribute. It’s Rashad’s personal statement. Self-produced and polished with the help of longtime collaborator and engineer Ali the Pharaoh, Cali’s Own is a thumping, soul-rooted single that feels both familiar and fresh.
Born in L.A., Built in Carson
While Rashad was born in Los Angeles, Carson raised him. And the city’s influence runs deep in his music. The cool confidence in his delivery, the pride in his voice—it all traces back to a community that taught him to be unapologetically himself. Unlike artists chasing the next viral sound, Rashad has always stayed true to his foundation: make music that knocks, be original, and show respect to the craft.
He doesn’t just rap—he creates. Writing his own rhymes and crafting his own beats, Rashad has built a world where sound and story go hand in hand. And every track is a reflection of his ethos: no gimmicks, no clones, just bars and beats that hit hard.
The Sound: Unfiltered & Unapologetic
Rashad’s music hits different because it sounds different. Pounding drums, unconventional patterns, layered textures—there’s an undeniable drive behind everything he makes. It’s the kind of production that commands attention without saying a word, and once he starts flowing, there’s no question that you’re in the presence of a true emcee.
Cali’s Own is the perfect example. The beat knocks, but it breathes. The cadence is smooth but commanding. His Cali accent rides the track like a lowrider down The Shaw on a Sunday—unbothered, confident, and full of style.
And while Rashad could easily be boxed in as a “West Coast” rapper, his music speaks to something bigger. He’s not chasing trends—he’s building a legacy. One beat, one bar, one belief in the culture at a time.
Respecting the Game, Elevating the Art
In a time where originality is often sacrificed for algorithm appeal, Rashad is a refreshing reminder of what Hip Hop was built on: expression, authenticity, and community. His respect for the pioneers isn’t just in his lyrics—it’s in the way he moves. The way he creates. The way he represents.
Collaborating with engineer Ali the Pharaoh has added an extra level of polish to Rashad’s already potent sound. The result? A catalogue that doesn’t just knock—it resonates. Tracks that don’t just fill space—they make a statement.
What’s Next?
As Cali’s Own continues to make its rounds, Rashad is focused on the bigger picture. More music. More movement. More opportunities to push the culture forward—without ever compromising who he is.
For fans of Hip Hop that still value substance over spectacle, Rashad is the kind of artist worth pressing play on—and keeping on repeat.
So whether you’re cruising down the 405 or zoning out with your AirPods in, tap in with Cali’s Own. And remember the name. Because Rashad isn’t just part of the wave. He creating one of his own.
