EXCLUSIVE: LiveXLive & The Livest Grammy After-Party

EventsExclusive

Feb 12

Everybody knows LA was the place to be this past Grammy weekend. If you weren't in town for the ceremony, you at least went to a couple of events around the city. And if you didn't tune into the show, you knew what was happening, thanks to IG and Twitter. And... if you didn't have anywhere to go after the awards, LiveXLive had you covered.

Immediately after the ceremony, where Cardi B and H.E.R. reigned supreme, another poppin' event took place down the way in West Hollywood at the Peppermint Club. LiveXLive threw one of the livest after parties. But, unlike any ol' afterparty, this one was live streamed by over 1.1 Million viewers around the world.

And it just so happens that Hype Off Life was in the building! As you remember, we were at Rolling Loud where LiveXLive "kept the livestream lit," serving as it's exclusive livestream provider. This time around, LiveXLive was calling all the shots, as the party marked the fifth concert in it's "LiveXLive Presents" series.

Coming with chill vibes, good energy and an open bar, the event produced as many views as your favorite rap video across LiveXLive's music platform, turning a packed VIP event for hundreds of industry insiders into a global media event.

Sets from Rick Ross and pop provocateur Charli XCX, with Bia, DJ MettyBeats, G. Perico, Jay Hype, London On Da Track, Shaboozey and Sheck Wes made the show a topic of conversation all week. Even the DJ between sets kept the energy Hype, playing all the jams, from Hip Hop and Punk Rock to Reggae and everything in between.

According to Robert Ellin, Chairman and CEO of LiveXLive: "Last night, with the entire music industry in Los Angeles for the Grammys, we livestreamed nine amazing artists to over 1.1 million fans across the world."

The event further distinguishes LiveXLive from a leading festival broadcaster to a creator of unique showcases and artist-breaking opportunities. Previous original live music events curated under the "LiveXLive Presents" banner have featured artists such as Chromeo, Playboi Carti and Nas.

The party doesn't stop with Sunday's event either. LiveXLive plans to stream more than 27 music festivals, concerts and other live music events across the globe featuring over 400 hours of live content in 2019. So, tune in at livexlive.com and peep some exclusive party flicks by Cassidy Sparrow below. 🙌🏾