Hype Off Life is Hip Hop’s premier platform, offering insight into the culture from a West Coast perspective. Founded by LA native, Keisha M. Tarver fka West Coast Keish, our platform was created out of a passion for highlighting the game-changing artistry and entrepreneurial spirit foundational to Hip Hop culture.

We recognized a gap in the industry — lack of recognition for both emerging stars and the legends who paved the way. So, it was only right to bring Hype Off Life to life. Here, we push past mainstream narratives to celebrate the full and rich culture of Hip Hop. From highlighting emerging talent to honoring legends, our mission is simple — to amply voices that deserve to be heard. Join us as we continue to inspire, empower, and keep the culture alive.

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