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J-PRIMZ: lost.(rough)
Music Keisha M. Tarver 6/6/17 Music Keisha M. Tarver 6/6/17

J-PRIMZ: lost.(rough)

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Hype Off Life is a culture-driven media brand rooted in the rhythm, richness, and reinvention of Hip Hop + R&B. Based in Los Angeles, we highlight the artists, entrepreneurs, and tastemakers shaping sound and setting trends—from emerging voices to seasoned icons.

Fueled by a deep love for the culture, H:L was created to fill the gap in music media—one that often overlooks the creative genius behind the art. We created a platform that documents, celebrates, and elevates real stories with real substance.

Through exclusive interviews, curated features, and cinematic storytelling, our mission is simple: Honor the past. Amplify the present. Build the future of Hip Hop + R&B.

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