Interview: Music Industry Executive PaidJake Talks Journey to Success
Westside Atlanta native Jarvis Welch, also known as PaidJake, has always been motivated by music and his passion for art and creativity. PaidJake is a music executive in the simplest terms, but can be described as a media mogul with a range of skills and tools that are aimed to help artists grow creatively as well as professionally.
From managing PaidJake enterprise, which is a management and consulting company, he also is in charge of another company, Atlanta City Records, that is a direct label Sony The Orchard, a company under Sony, where he currently has been working with upcoming and aspiring singer and artist and Asia Marie.
PaidJake started Atlanta City Records in 2018 with the aspiration of being a major label like Sony or Universal Music. Before this, he had been working as of 2015, representing different artists across the nation.
His goal in life to push his artists creatively and open doors and give them as many opportunities as possible, making him a genuine and hardworking producer and manager.
Keep reading to learn more about him.
Tell us about who you are and where you are from?
I'm Jarvis Welch but I go by PaidJake and I'm 29. I'm from Atlanta, GA I grew up on the westside of Atlanta. I'm a business owner of three businesses: Atlanta City Records, Marketing Done Correctly, & Paidjake Enterprise. I been in the music industry for 6 years and I started out as a manger & club promoter.
How did you get your start in the industry and what do you currently do?
It all started in January 2018 when I first decided to start Atlanta City Records. At the time, I had already been managing two artists by the name of baby D and LMM Cooley.
Tell us about your company and how/why you created it?
Atlanta City Records is currently a direct label under Sony The Orchard and Atlanta City Records has been in business for two years and has 1 artist at this moment time by the name of Asia Marie. I created this record label because I want to put independent artists on in Atlanta.
Paidjake Enterprise is a Management & Consulting Company that provide services to record labels and artists to help better their careers in music.
What services do you offer clients?
We offer distribution deals, record label deals, & publishing deals through Atlanta City Records. PaidJake Enterprise does artist & record label services such as marketing and promotion, distribution, cover arts, photoshoots, music videos.
What words of advice would you have for aspiring young entrepreneurs?
Don't stop no matter what and please expect to fail a couple of times -- but stay ready to win and you will know when its your time.
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