A$AP Twelvyy on "Noon Yung" & What It Means to Stay Fly

The slick talking A$AP Mob member A$AP Twelvyy has been giving his fans great content over the years, and elevated his game in the process. He proved that the COVID-19 pandemic couldn't hold him back as he delivered two albums in 2020, and is now looking to climb further up the ladder of success. From having his mom’s support for his album and creating during the quarantine, to “Last Year Being Broke(n)”, we got to chop it up with Twelvyy about a few things. Let’s get into it.

Thanks for coming thru! How’s the New Year been treating you?

I brought in the new year with my parents so it has been great ever since. You start with the foundation, and you grow from there. Being around the family and they’re safe and in good spirits are blessings we can’t take for granted. I also started the new year with my (A$AP Mob) brothers, and we were discussing plans and concepts for Yams Day 2021. This year started right for me, and it’s looking to be a great one despite people storming into the U.S. Capitol at the start of it. That was wild.

Late last year found you dropping a new project, “Noon Yung”. Why did you feel it was the right time to drop new music?

Everybody is in the house thanks to the COVID-19 pandemic. If there’s a shot I need to take during the pandemic, then that’s what I have to do. With everyone being on their phones through IG Lives and stuff, I could just take advantage of the situation and drop a project and get at who I need to get at.

So, “Before Noon” was my first project in 3 years, and because that album gained so much momentum, I followed up with “Noon Yung” soon after. Those projects helped me to get my spark back. Before that, I was laying dormant and was unhappy with my deal as it wasn’t helping me grow, and last year I got out of it and started getting to work. Shout out my team who have been very supportive and have my best interests at heart. You could say the pandemic was “perfect timing”.

What type of messages did you want to get across on the project?

On the “Noon Yung” project, I had 15 songs on there. I wanted to somewhat cover all bases with that one with topics like systemic racism and racial injustice while providing motivation, talked about sports, being in love, and experiencing heartbreak. I had an array of topics to speak on, and my message overall was I focused up, and I’m throwing a party with something for everyone. I was presenting a piece of art that was colorful and timeless. I tried not to follow trends as well. No diss to Drill, but I didn’t want to get into that lane with my projects despite it blowing up last year. 

Which track are you most proud of?

The track I’m most proud of is “Mama Love”. Just to have my mama be a part of my project and speak her truth, and her hearing the whole project made me happy for real. She doesn’t understand a lot of things pertaining to the music climate and some of the inner workings of the industry, but her being happy about me and my career is something joyous for me. I don’t have a Billboard record or a #1 record yet, but her happiness gives me happiness, and I’m blessed that she got to be a part of my project.

2020 also found your clothing brand, “Last Year Being Broke(n)” doing some dope drops. What sparked your mind to create a clothing brand?

Before I popped off with music, I was selling t-shirts. I always had a thing for fashion, and being able to share pieces with the masses, so I had to take advantage of the timing presented to me and do some drops. The thing about doing shows is that someone can see what I’m rocking on stage, and grab it at the merch stand. Given that we weren’t getting any shows due to the pandemic last year, I had to go hard with my brand and get it out there even more.

Sometimes people see the brand first before the music, so once they get a piece of the art, they get introduced to the music as well. Last Year Being Broke(n) is more than overcoming financial problems, it’s being more spiritual, and having the mentality to be and do better than ever. It’s my brand to help motivate people on a whole different level. I’m manifesting a lot of positive things out there, and ready to make colossal moves. 

asap twelvyy hype off life interview 2021

To what degree do you think fashion influences Hip Hop and vice versa?

I could say they’re one in the same. Right now I’m rocking some Nike Air Max 90s with some Acne Jeans and a good A$AP Twelvyy black jacket, and I feel the part. If I’m in my car or I step out and people see me, I feel like I’m Bruce Wayne or Batman. When you get that costume on, that fly sh*t, the theme music starts playing. I learned these things from my (A$AP) brothers Rocky and Nast. When we’re in the studio, it’s like a whole set especially with Rocky. It’s like when Michael Jordan is on the court with the (Air Jordan) XI, or XI, or the ones on, he’s playing to the rhythm of the vibe he’s in when rocking those. So everything comes full circle, with fashion you’re putting on that cape and you’re flying, and staying fly!

What can we expect from you and the ASAP Mob this year?

Aw man, we’re dropping skyscraper type things this year! You gotta look to the sky and stay tuned. We can’t say much right now, but it’ll be worth it when the time comes. As for me, I dropped two projects last year, so I’m definitely topping that this year. I’m not gonna rush out new music though, I want you all to still enjoy “Before Noon” and “Noon Yung” a whole lot more. 

What message do you have for your fans to take into the new year?

I just want my fans, my people, everyone who is rocking with me to know that I love you all, and thank you so much for the love and support. I’m truly grateful for y’all for f**king with me, and if you don’t rock with me, they’ll become fans eventually as we’re putting put positive energy all year here. I’m on some whole other sh*t this year with renewed energy and focus, and I want you all to join me in that. I’m here to stay, I’m here to take sh*t over, and we’re gonna take it to a whole other level together. It’s gonna be trippy, it’s gonna be bigger than life, and we’re gonna put in our best together. I want my fans to know that energy never dies.

https://youtu.be/pbPN7wgPLl0

Keisha M. Tarver

Founder & CEO of Hype Off Life. Set on shifting the culture through Art & Authenticity ⚡️

https://keishamtarver.com
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